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Direct marketing by email is a great way to reach potential and existing clients, showcasing your knowledge, products and/or services. However, when the ICO Direct Marketing Code of Practice stands at 124 pages long, it can seem like a minefield, and you’d be forgiven for giving up. In this series of blogs, I’ll guide you […] [...]

This reference guide gives you an overview of the terminology used in marketing compliance. The following are extracts taken from the Information Commissioners Office Direct Marketing Code of Practice What is the definition of direct marketing? The definition of direct marketing is in section 122(5) of the DPA 2018: “direct marketing” means the communication (by […] [...]

Why is this important? Are you sat there thinking well isn’t that obvious to know what personal data I collect and use?  If you are, you are in the minority.  It is very surprising how many businesses don’t really know what data they are collecting and using or in some cases collecting and not using.  […] [...]

What is the problem? It is now three years since GDPR becoming enforceable. However, it is still amazing how many businesses get confused by the term “processing personal data”.  There are plenty of businesses I meet who seem completely unaware they are processing personal data.  It may even surprise you to read this but I’ve […] [...]

Basically, special category personal data is personal data that is more sensitive in nature so therefore needs greater protection. Specifically, special category personal data includes any information relating to: racial or ethnic origin; political opinions; religious or philosophical beliefs; trade union membership; the processing of genetic data; biometric data (for the purpose of uniquely identifying someone); […] [...]

GDPR defines personal data as: “any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors […] [...]

Writing a privacy notice Once you’ve identified and pulled together all the information that you need to put into your privacy notice, and please do invest quality time doing this stage of the work, you need to then put pen to paper to write the privacy notice.  Now, this can be easier said than done […] [...]

I thought I’d start the week off by telling you about one of the changes we’re making to our website here at Dunwell Data Protection. We’ve added an FAQs page – I know that’s grabbed your attention! Over the years our client database has grown with many varied types of businesses using our services and however […] [...]

What they are and what must they include You probably hear the term privacy notice quite a lot, but do you know what one is? Simply put a privacy notice gives an individual specific information about what you will do with their personal data when they hand it over to you. If, as part of […] [...]

Having had an interesting chat with a client recently about using bought-in or rented mailing lists from third parties to undertake direct marketing activities I thought it would be useful to share some useful tips and reminders when it comes to using such lists for your own direct marketing activities. Remember, when it comes to […] [...]