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What is PECR and what does it mean in Email Marketing?

In our last blog post, we looked at An Introduction to Email Marketing. In this blog we're exploring what PECR is and what it means in terms of data compliance in your business.

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In our last blog post, we looked at An Introduction to Email Marketing. In this blog we're exploring what PECR is and what it means in terms of data compliance in your business. [...]

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Understanding the terminology used in GDPR & PECR

This reference guide gives you an overview of the terminology used in marketing compliance. The following are extracts taken from the Information Commissioners Office Direct Marketing Code of Practice What is the definition of direct marketing? The definition of direct marketing is in section 122(5) of the DPA 2018: “direct marketing” means the communication (by […]

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This reference guide gives you an overview of the terminology used in marketing compliance. The following are extracts taken from the Information Commissioners Office Direct Marketing Code of Practice What is the definition of direct marketing? The definition of direct marketing is in section 122(5) of the DPA 2018: “direct marketing” means the communication (by […] [...]

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